You can see a variety of acts at Canadian music festivals, from local artists to international. But for Asian artists or Chinese-language artists, how do you make it onto the stage?
The diverse communities that co-exist in Canada ensures that audiences are exposed to a variety of languages on the regular. While folk music festivals are open to programming international artists, there are local artists that are multilingual and ready to shine. How do we “close the gap” within Canada’s live music scene? How can the future of Canadian music festivals embrace the diversity of talents beyond restrictions of language?
This panel is joined by the leaders of four west coast Canadian music festivals: Mission Folk Music Festival, Vancouver Island Music Festival, Harrison Festival of the Arts, and Vancouver Folk Music Festival.
Jade Music Fest held its first edition in Asia this April, and brought a total of 9 Asian Canadian artists to Taiwan. These artists performed live in front of a crowd in Asia, most of them for the first time, braving language barriers with their music. They engaged with not only their heritage, but also a brand new audience.
Back in Vancouver, these artists will share about their experiences performing abroad and touring Taiwan following JMF in Asia. Learn about the booking process, travelling on the road, intercultural and multilingual mingling, and exploring new opportunities an ocean away! If you make music or want to know more about Asia’s music scene, this one’s for you!
This panel features Serrini from Hong Kong and Enno Cheng from Taiwan, two innovative artists who are pushing boundaries in the music industry. Through their unique linguistic styles and storytelling techniques, they deliver sociological messages with music as a powerful medium for change.
In this exclusive panel, we will explore their storytelling methods and perspectives on navigating various industry labels. As Asian artists, Serrini and Enno Cheng will reflect on the nuances of expression and the impact of cultural contexts on their work.
Jade Music Fest is grateful to be held on the traditional, ancestral, and unceded territories of the Coast Salish peoples of the xʷməθkwəy̓əm (Musqueam Indian Band), Skwxwú7mesh (Squamish Nation), and Səl̓ílwətaɬ (Tsleil-Waututh Nation). We acknowledge our privilege to operate on these lands, and commit to work with and be respectful to the Indigenous peoples whose music and culture encourages us to better listen to each other.

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